How to Make Sure Your Direct Mail Marketing Money is Well-spent ...

While direct mail marketing is vital to the success of any business, whether small or large, it is sometimes difficult to gauge how to best spend money on these campaigns. There are two main economic factors to be considered in marketing flyer campaigns: what volume to purchase at one time, and how to space out sending your mailings.

Business owners often struggle with decisions about the volume of marketing flyers and that is necessary to purchase and send out in order to get a significant boost in business. The truth is that there is no set number of flyers to send out or set number of recipients who should receive your flyers. One important factor to consider is the locality on which you are using your direct mailing campaign. To start off your campaign, it is best to not be too stingy; it is your initial letter that matters the most. This is the letter that is best to spend the most money on.

When sending out the first letter, it would be best to include a coupon for a completely free item from your business or a coupon with a sizable discount. This will attract the initial customers; while your losses may peak at this initial period, this is somewhat of an informal investment in your business. Later, customers will see your flyers in the mail, and they will not appear as junk mail. They will appear as offers that are useful, thus getting customers to return to your business when they do not have free item coupons.

When purchasing these, you may want to only get a small volume, as a lot of small item coupons being redeemed as your business with minimal capital first opens could be detrimental to your business?s well-being. As your magnitude of advertising increases and the value of coupons included goes down, you will want to start perhaps even having a weekly ad with your current discounts. As customers get used to seeing your ads, they will regularly view your information as a force of habit. In short, it is best to send out mailings with better discounts less frequently; then, you should begin to send them out a bit more frequently with less substantial discounts, thus limiting losses for you and gaining the gradual interest of your recipients.

In the end, if your business plays its cards right, a few thousand dollars initially could go a long way in securing future customers.

Source: http://www.mudlickmail.com/mudlick-blog/2012/07/2065/mudlick-blog/how-to-make-sure-your-direct-mail-marketing-money-is-well-spent/

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